Hicham Matini graduated from the National Institute of Fine Arts in Tetouan in 2014. He is a visual artist who is interested in questions of visual representation related to geopolitical issues. His research focuses mainly on the question of the cultural hegemony of images and on the issues, they impose in today’s public debate. His work reflects an insightful viewpoint that is both specific and global because, according to the artist, our civilization considers the transmission of culture more easily when it is of the order of distraction. Finally, his work aims to propose a grid of in-depth readings in a time when the “virality” of the image is the only criterion of its veracity. Hicham Matini has exhibited his work notably at the 5th Marrakech Biennial, MONA, Museum of New art Armada in Detroit, USA, the Festival of Arts and Music in Tulum, Mexico (2019), at the contemporary art centre CRUCE in Madrid, Spain (2020), at the ELY Contemporary Art Center in Connecticut, USA (2020). He explores through a diversity of mediums the notions of borders, urban violence and generational conflicts. With painting as a “dead image” he questions the relationship between spectators and media, he draws on the collective image- 187 nation to re-appropriate popular symbols to highlight the dialectic between tradition and modernity.