Bobbin Case, a Ugandan fashion designer based in Nairobi sought inspiration from animals, football, movies and more to design costumes for 7 boba boda riders, who were then photographed for this fashion story. Each of them was given a name according to the inspiration of their costume. They included Madmax rider, Machette rider, Vibes Kartel rider, Ghost rider, Lion rider and Man U rider. He collaborated with acclaimed photographer Jan Hoek on the project.